How do we reach the right customers and make our business idea stand out?
In the third training, young people were introduced to key marketing concepts, from market segmentation and positioning, to communication channels and drafting a 30-day marketing plan. Through practical exercises and group work, they had the opportunity to apply this knowledge to their own business ideas.
Councillium Hall, UET
October 14, 2026
The program is implemented by the Pashko Liberal Institute of Tirana (ILP), in collaboration with Albanian Besa Capital (ABC), with the aim of supporting young people in the development of their entrepreneurial ideas.
