Project “ART TOURISM” – Phase II
Supported by Albanian Besa Capital Foundation (ABC)

5 – 7 September 2025
Atelier, Kukës

The National Association for Integration, Development and Assistance for Vulnerable Groups with the support of ABC Foundation, organized a three-day training as part of the second phase of the “ART TOURISM” project, funded through grant support from ABC Foundation.

The project aims to promote the role of women artisans and create opportunities for their professional, social, and economic development in the Kukës region by supporting the establishment of small businesses and social enterprises.
Through this initiative, women’s handicrafts receive the recognition they deserve within the framework of social entrepreneurship. The training helps women artisans strengthen their skills and learn how to market and sell their handcrafted products in the tourism sector, empowering them to build sustainable social and economic enterprises.

Training Objective
To empower women artisans and create opportunities for professional, social, and economic development, fostering the establishment of social enterprises in the Kukës region.

Main Objectives
• Professional development of 15 women artisans for the preparation of a business/socio-economic enterprise plan;
• Provide skills in marketing and promoting artisanal products;
• Encourage the integration of artisanal products into cultural and craft tourism.

✨ Achieved Results
• 15 women artisans trained in designing and implementing a business plan;
• 15 women artisans equipped with digital marketing skills and the creation of cooperation networks.
This activity represents an important step toward women’s empowerment and the development of artisanal tourism in Kukës, contributing to the social and economic sustainability of the local community.

Contribution of the “ART TOURISM” Project
The project aims to:
• Develop the professional capacities of women in the Kukës region;
• Transform artisanal potential into economic value;
• Promote financial independence and strengthen women’s roles within families and society;
• Preserve and promote the cultural heritage of the area.