With the financial support of the Albanian Besa Capital Foundation, the project "For the rebranding and promotion of the new image of ASF" has been successfully completed, an initiative that aimed to strengthen the visual and institutional identity of Agro Social Fund, making the institution more visible, more reliable and closer to the clients and communities it serves.
Thanks to this funding, ASF was able to carry out a series of concrete interventions, such as:
- applying the new visual identity in branches and workplaces;
- branding of official vehicles, increasing the institution's presence in the field;
- production of promotional materials and institutional stands;
- equipping staff with identifying elements of the new brand;
- installing complaint boxes, promoting transparency and improving communication with customers.
Why is this funding important?
The ABC Foundation's support goes beyond an investment in visual elements. Strengthening the identity of institutions that provide services with social and economic impact helps increase citizen trust, improves communication with beneficiaries, and increases the effectiveness of the services provided.
Stronger and more consolidated institutions are an important factor for the sustainable development of the country. They contribute to expanding access of citizens and small businesses to financial and social services, promote local development and create better opportunities for economic and social inclusion.
In this context, the funding of this project by the ABC Foundation represents an investment in increasing institutional capacities and in building professional, transparent and community-oriented institutions.
In the attached photos you can see some of the concrete results of this project, reflected in the new elements of the visual identity of Agro Social Fund sh.a.
The Albanian Besa Capital Foundation remains committed to supporting initiatives that create sustainable value for society and contribute to the economic and social development of Albania.
